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Nidec Industrial Solutions Case Study

Project at a Glance

About Nidec Industrial Solutions:

Nidec Industrial Solutions (nidec-avtron) is based in Northeast Ohio and develops, produces and sells top-quality American engineered Avtron Encoders for industrial applications worldwide. Avtron Encoders are the world’s largest-selling brand of heavy and harsh duty encoders. They are sold to a wide range of industries from paper mills to metals, mining, wind power and oil & gas drilling. Anywhere an encoder failure would cost money and downtime, you need an Avtron Encoder.

Industry:

Manufacturing

Service Delivered:

ERP Consulting
ERP Implementation
ERP Custom Development
ERP Integration

Location:

Northeast Ohio, USA

a building that has a lot of benches in front of it


The Challenge:

Nidec-Avtron’s sales team was using an Excel spreadsheet with over ONE MILLION cells of formulas used to try to configure one of 40 different encoder products. One person managed the incredibly complex spreadsheet and adding a new product could take thirty to fourty hours. The sales team had to create a quote for a customer instead of letting the customer do it themselves. Spreadsheet documents were being created for each quote and the look of the resulting printed quote was clunky, unprofessional and did not meet Nidec’s branding standards. In addition, there was no automation to enter a contact or opportunity into Nidec’s Salesforce CRM so the sales team had to manually enter and manage these. Finally, there was no easy way to report on how effective the sales team’s efforts were or roll up results for managers and executives.

About The Visionary:

The Encoder Product Manager knew his sales and pricing team could be far more efficient if they had an online tool that let customers configure their own encoder and generate a quote and even more so if the quote was automatically uploaded into their Salesforce CRM where the team could then follow up on it.

The Vision:

The ideal solution would be online and integrated with Nidec’s website. It would allow for easy selection of a configurable encoder while providing custom pricing options depending on discounts or multipliers offered to specific customers. The result would be a PDF built specifically for the customer that maintained Nidec’s brand standards and uploaded directly to Nidec’s Salesforce CRM.

Adatasol’s Solution:

The Configure Price & Quote (CPQ) website that Adatasol created for Nidec allowed any administrative staff member to easily enter a new product or modify an existing product. Its “Rulematics(TM)” system utilized a rules engine to only allow a customer to select a properly configured encoder. It generated beautiful PDFs with the look of Nidec’s brand. Salesforce integration was enabled for customer addition, lookup and addition of new opportunities.

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Services We Delivered for Nidec Industrial Solutions

This project required Adatasol to replace an impossibly complex million-cell Excel spreadsheet used to configure 40 different encoder products — with an online Configure Price Quote (CPQ) tool that customers could use directly, fully integrated with Nidec's Salesforce CRM and brand standards.



ERP Consulting
We worked with Nidec's Encoder Product Manager to analyze the existing spreadsheet-based configuration and quoting workflow a system so complex that adding a single new product took 30 to 40 hours, managed by one person. We designed an online CPQ architecture that shifted product configuration to the customer, automated pricing, and maintained Nidec's professional brand standards.


Custom Development

Our team built a fully online Configure Price Quote (CPQ) platform featuring Adatasol's proprietary Rulematics engine a rules-based system that ensures customers can only select properly configured encoder options. The platform generates branded PDF quotes automatically, supports custom pricing with customer-specific discounts and multipliers, and allows administrative staff to add or modify products without developer involvement.



ERP Integration Services

We integrated the CPQ platform with Nidec's Salesforce CRM — enabling automatic customer lookup, new contact creation, and opportunity generation directly from the quoting tool. We also integrated the system with Nidec's website for customer-facing access.



Implementation 
We deployed the CPQ platform, trained administrative staff on product and pricing management, configured Salesforce integration workflows, and validated the system across all 40 product lines before launch.

CPQ and Sales Automation for Manufacturers

Nidec's challenge — a single complex spreadsheet managed by one person, preventing sales team efficiency and customer self-service — is a risk many manufacturers carry without realizing it. When product configuration lives in spreadsheets, the business is one employee departure away from crisis. An online CPQ platform with CRM integration eliminates this dependency while dramatically accelerating the quoting process and improving customer experience.


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