Adatasol Success Stories:
Manufacturing - Great Lakes Power
About Great Lakes Power Products
With proven excellence in the distribution, custom manufacturing, and repair of internal combustion engine parts used in marine and industrial applications, Great Lakes Power Products (GLP) has 14 sales and repair centers throughout the eastern United States. With over 22,000 separate clients to support, having a Customer Relationship Management (CRM) System is a critical tool in facilitating Great Lakes Power’s success and growth.
The Challenge:
The company had a 20-year-long history of CRM Systems that failed to achieve their desired goals. In some cases, the CRM’s features were not a good fit for the company’s business processes. Their prior CRM systems were also cumbersome for the sales and management teams to use consistently, so enthusiasm and participation decreased over time.
About The Visionary:
Adatasol was approached by the company’s VP of Sales to implement a new CRM solution that is “simple, clean, and easy to use”.
The Vision:
The vision of the VP of Sales was to create a customized CRM solution that would answer all the company needs with the goal being broad participation by both the sales team and management
Solution
Adatasol’s Solution:
The CRM system created and deployed by Adatasol created efficiencies for Great Lakes Power Systems. It significantly reduced company overhead and freed over 80% of valuable management staff time, which could be applied toward other important activities, including business growth.
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