ForeverLawn Case Study
Project at a Glance
About ForeverLawn:
With over 15 million square feet of synthetic turf installed throughout the company’s 11-year history, ForeverLawn continues to provide innovative synthetic turf solutions to homeowners, businesses, and municipalities worldwide. The company engineered many new products to address different surfacing issues, most notably their Playground Grass system, a safe, beautiful surface for playgrounds, and their K9Grass product, an antimicrobial, durable surface designed specifically for dogs. This focus on innovation and problem solving is a core component of the company’s culture and their success.
Industry:
Service Delivered:
ERP Consulting
ERP Implementation
ERP Custom Development
ERP Integration
Support & Maintenance
Location:
The Challenge:
ForeverLawn was estimating projects using spreadsheets which often changed but were not updated for all users and didn’t give them much flexibility and required a lot of work. They’d also not be available for reference for all users if they were stored on a specific estimator’s machine. They needed a solution that gave reliable, consistent pricing for all users as well as allowing easy access for the office staff / managers to view projects and enter contacts. They needed a system to store contacts and create estimates initially.
About The Visionary:
The owners of ForeverLawn along with the sales managers conceived of a better system to manage contacts and estimates.
The Vision:
The solution would allow for easy project pricing whether on the road via an iPad or at the home office. It would allow new products to be easily entered as well as printing / editing of proposals to customers.
Adatasol’s Solution:
The solution currently allows all active branches of ForeverLawn to access their own contacts and projects as well as manage their products, team members and proposals and solution settings. It also allows the home team to set up new dealers and push current costs and products across the company. The product is branded as the ForeverLawn Matrix. It is an ever growing product that relies on feedback from users and the home team to implement new enhancements and upgrade old features. It is currently integrated with a turf layout app called MeasureSquare that saves the team from having to re-enter data after measurements. It has been rolled out across most of their dealers and has changed the way that the home team conducts their business and allows them to remotely price projects and send the projects to remote dealers. We are in a continued relationship with them to enhance their suite of products and outside of their initial Matrix we have developed several other applications to help them manage their dealers, run reports on volume for the business and we are in development to allow them to price sports fields with its own set of rules.
Services We Delivered for ForeverLawn
This project required Adatasol to replace spreadsheet-based estimating with a centralized, multi-location pricing, proposal generation, and dealer management platform — built to serve both field teams and the corporate home office.
ERP Consulting
We worked with ForeverLawn's owners and sales managers to analyze their existing spreadsheet-based estimating workflows, identify inconsistencies across branches, and design a system architecture that would serve both on-the-road estimators using iPads and home office staff managing products, pricing, and dealer operations.
Custom Development
Our team built the ForeverLawn Matrix a custom platform enabling branch-level contact and project management, centralized product and pricing control from the home office, proposal generation and editing, dealer setup and management, and volume reporting across the entire network.
Integration
We integrated the ForeverLawn Matrix with MeasureSquare, a turf layout and measurement application, eliminating duplicate data entry by automatically importing field measurements into the pricing and proposal system.
Implementation
We deployed the system across ForeverLawn's dealer network, managing branch-level configuration, user setup, product catalog loading, and training for both field estimators and home office administrators.
Support and Maintenance
Adatasol maintains an ongoing relationship with ForeverLawn, delivering continuous enhancements based on user feedback — including additional applications for dealer management, business volume reporting, and a sports field pricing module currently in development.
ERP for Manufacturing Operations
ForeverLawn represents a common challenge in multi-location manufacturing and distribution — the need for consistent pricing, centralized product management, and standardized processes across geographically dispersed teams. When field sales teams operate on disconnected spreadsheets, pricing errors, version control issues, and lack of corporate visibility become inevitable. A centralized ERP platform solves these problems while enabling the flexibility field teams need.
Learn more about our solutions for manufacturing →
Learn more about our solutions for manufacturing →
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