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Mickey Thompson Tires (Warranty Management) Case Study

Project at a Glance

About Mickey Thompson Tires:

The Challenge Since 1963, Mickey Thompson Tires, a subsidiary of Goodyear Tire, has always been an Enthusiast tire Brand. The founder Mickey Thompson built his products to WIN and the company still holds fast to Mickey’s values, his unceasing drive for faster—better. The central characteristic activity at Mickey Thompson—designing & building innovative performance products for automotive enthusiasts. Mickey Thompson Tires & Wheels participates in many different types of motorsports activities.

Industry:

Manufacturing

Service Delivered:

ERP Consulting
ERP Implementation
ERP Custom Development
ERP Integration

Location:

USA

a building that has a lot of benches in front of it


The Challenge:

Mickey Thompson’s existing SAP ERP system did not offer an easy way to enter requests for credit for a tire that was under warranty. The old system utilized paper forms to request a credit and Excel spreadsheets to track the request and its status. There was no easy way to report on this information so the team could not easily have visibility if they were receiving warranty requests for a particular type of tire for example.

About The Visionary:

The Customer Service manager wanted a system that allowed the customer services staff to easily enter and track new warranty requests and credits, ideally with integration to the SAP ERP system.

The Vision:

The system needed to allow for multiple warranty requests per vendor with easy entry of new requests. Customer service staff would need a dashboard to view open requests for validation and comparison against current pricing for credit submission. The ideal solution would have flexible reporting and export options. Finally, approved credits needed to be uploaded to the SAP ERP system, ideally via an automated integration.

Adatasol’s Solution:

Mickey Thompson’s Warranty Management platform was revolutionary for the customer service team. Every day the staff could login and in a few minutes enter new warranty requests. The requests would then automatically look up the latest pricing data via daily price checks downloaded from Mickey’s SAP ERP system. Customer service staff then verified warranty status and every night the system exported approved credits to the SAP system automatically without requiring duplicate data entry. Customer service management has access to a dashboard that provided the latest metrics on warranty status. Vision to reality:

  • Easy online entry of new warranty requests.
  • Dashboard for staff to easily view requests by status.
  • One-click inspection process to verify warranty eligibility.
  • Automated import of the latest tire pricing to validate credit amounts.
  • Integration with SAP ERP for export of warranty credits without duplicate data entry.

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Services We Delivered for Mickey Thompson Tires (Warranty)

This project required Adatasol to build an automated warranty management platform that replaced paper-based credit requests with a streamlined digital workflow — fully integrated with Mickey Thompson's SAP ERP for pricing and credit processing.



ERP Consulting
We worked with the Customer Service Manager to analyze the existing paper-and-spreadsheet warranty process, document the credit request lifecycle from submission through approval and SAP upload, and design a digital workflow that eliminated manual data entry at every stage.


Implementation 
We deployed the system for the customer service team with structured training, dashboard configuration for managers, and a phased rollout that ensured uninterrupted warranty processing during the transition from paper to digital.



Custom Development

Our team built a warranty management platform featuring online entry of new warranty requests, automated daily pricing lookups from SAP ERP data, one-click warranty eligibility inspection, status-based dashboards for customer service management, and automated nightly export of approved credits to SAP eliminating duplicate data entry entirely.



Integration

We built two critical integrations with Mickey Thompson's SAP ERP system an automated daily import of the latest tire pricing data for credit validation, and an automated nightly export of approved warranty credits directly into SAP without requiring manual re-entry by staff.

doctor holding red stethoscope

Warranty and Quality Management for Manufacturers

Warranty management is a critical process for manufacturers, particularly in the automotive and tire industries where credit volumes are high and pricing changes frequently. Paper-based warranty tracking creates delays, errors, and zero visibility into patterns. A digital warranty platform with automated ERP integration eliminates these problems while giving management actionable data on warranty trends, product quality, and credit volume.


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